Adzap Privacy Policy
Effective Date: May 21st, 2025
This Privacy Policy explains how Adzap collects, uses, and protects data through its SDK, APIs, and related web technologies. It also outlines the rights and choices of individuals who interact with games that integrate our services (“Players”). We are committed to transparency, privacy, and lawful data processing. This policy covers data collected through SDK integrations in PC and console games, as well as interactions with related websites and ads.
Data We Collect
When Players interact with a game that uses the Adzap SDK or API, we collect limited technical and interaction data. This includes device and system details such as platform and display settings, network information like IP address and connection type, gameplay and event data including purchases and milestones, attribution signals such as ad views and referral data, and anonymous or pseudonymized identifiers derived from device characteristics or platform activity. This information is used to analyze how games are performing and how Players interact with them.
Cookies and Similar Technologies
We use cookies and similar technologies to collect and store information when you interact with websites or ads related to games that use our services. The information collected may include hashed IP address, user agent string, timestamp, referral URL, session ID, and an identifier for the specific ad viewed. These technologies allow us to provide attribution by matching website or ad interactions with game activity.
Legal Basis for Data Processing
Adzap processes Player data on the basis of legitimate interest, particularly to measure and improve advertising effectiveness, determine the most relevant landing pages, and ensure the proper functioning of our attribution services.
Opt-Out Option
If you are a Player and wish to opt out of Adzap tracking, you can email us at contact@zap.ad or fill out the opt-out form available on our website. Once you opt out, we will stop tracking data from your device across all games using our services. Please note that this opt-out only applies to Adzap and does not affect tracking by other analytics or advertising providers.
Use of Information
The data we collect is used to improve the quality and performance of our services. We may aggregate and anonymize Player data across multiple games to identify trends, inform product development, and support analytics. We do not share personal information with third parties except as required by law or as part of lawful internal use, such as fraud prevention or security diagnostics.
We define “Personal Information” as any data that can directly identify an individual, such as a name or email address. The anonymized data we use in our analytics does not contain personally identifiable information.
Data Protection
We follow industry best practices to protect data during transmission and storage, including encryption using secure socket layer (SSL) technology. While no system can be completely secure, we use commercially reasonable measures to safeguard your information.
Legal Disclosures
We may disclose your personal information if required to do so by law or if we believe that such disclosure is necessary to comply with a legal obligation, enforce our rights, prevent fraud, or protect the safety of individuals. In the event of a merger or acquisition, we will notify users of any changes to the ownership or use of personal information.
Access and Control
If you would like to know whether we hold any personal data about you, or if you wish to update, correct, or delete that information, you may contact us at contact@zap.ad. We will respond within a reasonable timeframe.
Data Retention
We retain Player data for a maximum of 13 months, unless a longer period is required to comply with legal obligations, detect and prevent fraud, or resolve disputes. After this period, the data is either deleted or anonymized.
Effective Date: May 21st, 2025
This Privacy Policy explains how Adzap collects, uses, and protects data through its SDK, APIs, and related web technologies. It also outlines the rights and choices of individuals who interact with games that integrate our services (“Players”). We are committed to transparency, privacy, and lawful data processing. This policy covers data collected through SDK integrations in PC and console games, as well as interactions with related websites and ads.
Data We Collect
When Players interact with a game that uses the Adzap SDK or API, we collect limited technical and interaction data. This includes device and system details such as platform and display settings, network information like IP address and connection type, gameplay and event data including purchases and milestones, attribution signals such as ad views and referral data, and anonymous or pseudonymized identifiers derived from device characteristics or platform activity. This information is used to analyze how games are performing and how Players interact with them.
Cookies and Similar Technologies
We use cookies and similar technologies to collect and store information when you interact with websites or ads related to games that use our services. The information collected may include hashed IP address, user agent string, timestamp, referral URL, session ID, and an identifier for the specific ad viewed. These technologies allow us to provide attribution by matching website or ad interactions with game activity.
Legal Basis for Data Processing
Adzap processes Player data on the basis of legitimate interest, particularly to measure and improve advertising effectiveness, determine the most relevant landing pages, and ensure the proper functioning of our attribution services.
Opt-Out Option
If you are a Player and wish to opt out of Adzap tracking, you can email us at contact@zap.ad or fill out the opt-out form available on our website. Once you opt out, we will stop tracking data from your device across all games using our services. Please note that this opt-out only applies to Adzap and does not affect tracking by other analytics or advertising providers.
Use of Information
The data we collect is used to improve the quality and performance of our services. We may aggregate and anonymize Player data across multiple games to identify trends, inform product development, and support analytics. We do not share personal information with third parties except as required by law or as part of lawful internal use, such as fraud prevention or security diagnostics.
We define “Personal Information” as any data that can directly identify an individual, such as a name or email address. The anonymized data we use in our analytics does not contain personally identifiable information.
Data Protection
We follow industry best practices to protect data during transmission and storage, including encryption using secure socket layer (SSL) technology. While no system can be completely secure, we use commercially reasonable measures to safeguard your information.
Legal Disclosures
We may disclose your personal information if required to do so by law or if we believe that such disclosure is necessary to comply with a legal obligation, enforce our rights, prevent fraud, or protect the safety of individuals. In the event of a merger or acquisition, we will notify users of any changes to the ownership or use of personal information.
Access and Control
If you would like to know whether we hold any personal data about you, or if you wish to update, correct, or delete that information, you may contact us at contact@zap.ad. We will respond within a reasonable timeframe.
Data Retention
We retain Player data for a maximum of 13 months, unless a longer period is required to comply with legal obligations, detect and prevent fraud, or resolve disputes. After this period, the data is either deleted or anonymized.